Google Analytics (2010) | PDF | 3.10 MB
ByJustin Cutroni
Publisher:O'Reilly Media
Released: August 2010
Pages: 224 (est.)
Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.
ByJustin Cutroni
Publisher:O'Reilly Media
Released: August 2010
Pages: 224 (est.)
Take advantage of Google Analytics' powerful and free tools to understand exactly how users behave when they visit your website or use your web application. This hands-on guide shows you how to probe general traffic, marketing, and ecommerce information with these tools, and teaches you how to supplement them with add-ons and external tools when you want to dig even deeper. You'll also learn how to create custom reports to analyze specific issues.
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